Pearl District Professional Review and Guide
"The Pearl District hasn’t always been the urban-designer’s dream zone it is today. Until about 15 years or so ago, it wasn’t really known as anything at all—sort of a blank, vaguely forbidding area between downtown and NW 23rd Avenue, full of empty warehouses and vacant lots. (At a recent live show with his band the Afghan Whigs in Portland recently, musician Greg Dulli told the crowd, “I’ve been coming to Portland since the ’80s. There was not a Whole Foods in the Pearl in the ’80s.”) Gradually, a small vanguard of artists, drawn as ever by the cheap rent in out-of-the-way loft spaces, started moving in. Around the same time (roughly, the late 1980s and early 1990s), the Portland Development Commission noticed the area—the smart money always follows the artists. By 2000 the Pearl District had officially become a “project.” In October 2001 the City Council voted to adopt the “Pearl District Development Plan: A Future Vision for a Neighborhood in Transition.”"