Neillsville was built around the Black River, which courses through the center of this town of 3,000. Its history can be found at the Jail Museum, in the old jail that was a source of great civic pride when it was built in 1897, operated by the local Historical Society. East of town on Highway 10, have a chat with a cow, Chatty Belle, a much-larger-than-life talking cow stationed next to the Wisconsin Cheese Pavilion-the very same pavilion that represented "America's Dairyland" at the 1964 World's Fair in New York. You're in the very heart of Cheeseland now. The Highground, is a powerful memorial to Wisconsin's veterans. Built on a massive ridge, the Highground overlooks half a million acres of glacial moraine and distant wooded, rolling hills.
The memorial includes sculptures that pay tribute to veterans, as well as an earthen effigy mound in the shape of a dove that recognizes prisoners of war and persons missing in action. The Highground is open twenty-four hours a day, every day of the year. The site is lighted in the evening. Things to see: The Highground Veterans Memorial, town of Neillsville, Cheese Pavilion, Black River.
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