How to Market Your Fishing Worms

How to Market Your Fishing Worms
Fishing worms are popular bait among many anglers for catching a variety of game fish, from small mountain trout to large mouth bass. As a means to supplement their income, some people decide to take advantage of the earthworm's popularity among fishermen and venture into worm farming or vermiculture. Marketing fishing worms, however, requires creativity and imagination.
 

Instructions

Difficulty: Moderately Easy

Things You’ll Need:
  • Packaging containers and labels
  • Local phone book or Internet access
 
Step 1
Evaluate your fishing worm operation from the point of supply and demand. Once you identify a market or venue for selling your worms, make sure you can meet the demand that may be generated. Use this as a guide for determining whom you may sell to.
Step 2
Package your fishing worms in containers. Locate and purchase small environmentally friendly packaging that will hold a dozen worms along with the medium needed to keep them alive. Have any logos or contact information printed onto waterproof stickers and apply them to the containers. Repeat business is the name of the game, so provide contact information.
Step 3
Contact local convenience stores. Often times gas and convenience stores, especially those near parks, lakes, rivers or streams, stock a small amount of fishing equipment and bait. Keep in mind that marketing to one store is good, but marketing to a chain is better if you have sufficient supply.
Step 4
Research any local camps, clubs or youth organizations that may use fishing outings as part of their programs. Consider having colorful, upbeat labels that may appeal to youth and youth programs. You also may want to provide free how-to-fish talks as part of a package deal.
Step 5
Advertise with local media such as a newspaper or sporting publication. Do some research and gather information on numbers of customers that access a particular publication, including demographics, before spending money on advertising. Develop an eye-catching logo or slogan for your ad.
 

Tips & Warnings

 
Always be sure to provide healthy, living fishing worms. A container of dead worms will create negative word of mouth.

Article Written By Keith Dooley

Keith Dooley has a degree in outdoor education and sports management. He has worked as an assistant athletic director, head coach and assistant coach in various sports including football, softball and golf. Dooley has worked for various websites in the past, contributing instructional articles on a wide variety of topics.

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