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What To Look For
Taking a close look at the sheer volume of North Face jackets might be overwhelming. There are numerous models, some of which are specifically designed for certain outdoor tasks and hobbies. Because North Face is an internationally respected outdoor outfitter, consumers in search of quality wear and athletes in need of performance gear look to the brand name as an assurance of excellence and functionality. When you shop for a North Face jacket, there are some basic considerations to keep in mind. North Face jackets come designed for biking, skiing or hiking. Other models are geared for the water-sports aficionado and the backpacker. North Face incorporates a number of material technologies to meet outdoor needs, including VaporWick, Gore Tex, WindWall, WindStopper and PolarTec. Look for style as well. Some jackets can be pulled over your head and others just have a quarter zipper down the front. Others fully zip from top to bottom. Another style to consider is the three-in-one jacket that offers a liner and shell that might be disconnected from one another and worn independently.
Common Pitfalls
Because of the huge popularity, there is a lot of counterfeit merchandise in circulation. You can recognize these types of products by their somewhat shoddy construction, and also the sometimes obvious mistakes when it comes to logo design and placement. Only purchase from reputable online dealers, sporting goods stores or a North Face outlet.
Where To Buy
Major sporting goods stores stock North Face jackets. If you are not familiar with the brand or the various materials used in the making of the jackets, it is a good idea to see them in person, try on the gear, and get a feel for the weight and the freedom of movement. You are then well equipped to purchase a jacket over the Internet from a reputable dealer or in person from a major sporting goods store outlet. North Face also operates a number of stores in the United States and worldwide.
Cost
The material you choose, as well as the functionality of the gear, determines the cost. A WindWall thermal jacket that primarily protects you from the wind with the help of insulated fleece starts at around $159 as of September 2009. When you increase the protection with the WindStopper material and combine it with down insulation, be prepared to spend a bit more; costs might start as low as $159 for the XS sizes, but small, medium and large sizes start at $299. The three-in-one jacket that features fleece lining with a fabric body---and provides for layered wear in a number of different climes--starts at $199.
Insider Tips
Buying your first North Face jacket might be an overwhelming experience. Avoid sticker shock and quickly narrow your choices of available jackets by knowing ahead of time exactly what you need this jacket to accomplish.