What To Look For
New Balance shoes come in a variety of widths. Be sure to get a model that matches your running style. If you overpronate (you need extra arch support) look for a stability model like the 1224--or a motion-control shoe like the 1223, if your overpronation is severe. If your stride is neutral and you don't need extra support, the 1063, 883, 738 or the lightweight 8511 will meet your needs. If you are primarily a trail runner, invest in a trail shoe. New Balance has quite a few. Popular trail models are the lightweight and flexible 790, the rugged 840 and the water-resistant 909.
Common Pitfalls
New Balance running shoes tend to be conservatively-styled. Some runners may find them to be too stodgy, but others find conservative look to be a plus. Some New Balance models rely on old technology and haven't been noticeably updated in years, such as the 1223. Many New Balance faithful see this as a plus, because their favorite shoes stay the way they like them for many seasons.
Where To Buy
Shop for New Balance running shoes at a dedicated outdoors or running store where you will find a good selection. Online sources are good for runners who already know what they need. Zappos.com and NBwebexpress.com carry a lot of stock and are good sources for New Balance shoes.
Cost
As of August, 2009, mid-range New Balance running shoes cost approximately $85. Prices ranged from $70 to $150, depending on the model. The highest-priced New Balance shoes usually have genuine leather uppers. But just because they are expensive does not mean they are better. The 993 features a pigskin upper and is made in the U.S., but if you are a severe overpronator it isn't the shoe for you.
Insider Tips
Looking for a good price on running shoes? Search for older models of shoes that you like when a new version or new color comes on the market. Stores are motivated to sell their older stock when new shoes arrive.