Function
The numbers on New Balance shoes are used to identify different models, as opposed to using model names.
History
A man named Arthur Heckler is responsible for introducing the New Balance numbering system.
Significance
Heckler instituted the model numbering system for New Balance shoes because the company wanted to place emphasis on its philosophy of overall quality and construction rather than on one particular shoe.
Features
According to the Customer Help department at NewBalance.com, the model numbers have no special code or significance. They merely serve as a means of distinguishing different models from each other. In general, however, shoes with higher model numbers feature more technology and specialization than shoes with lower model numbers.
Effects
Some people, although they prefer New Balance shoes to other brands, find the numbering system confusing and have trouble identifying newer versions of their favorite older models.
Article Written By Linda Hinkle
Linda Hinkle has written professionally for more than four years for several online companies, including WiseGeek and others. Her areas of specialty include health and wellness, education and outdoor recreation. She is a graduate of the University of Central Arkansas with a bachelor's degree in education.
